our story
Helping you create and share your story to make an impact where it matters most.
MOre than before organisations need to win trust to gain momentum. Telling your story is a critical part of this.
Ruth Lavelle Treacy, Director
“Like you, Spear is focused on results, is values-based and wants to keep it simple”
Working together, we can help you shape and share a compelling and genuine story with the right stakeholders, at the right time, through the right channels, to make an impact where it matters most.
Together we will identify who is important to you, what it is you want to share with them, and why.
As part of this, we will assess your audiences and your messages to recommend an appropriate approach. This will ensure clarity of intent and outcomes - both for you, but importantly, for those you are connecting with.
Using this, we will work with you to create a strategy, and put energy into executing the plan to achieve pre-determined goals.
Some of the ways we can help you are explained in the For You section.
FOR YOU
WE ARE HERE TO HELP YOU ACHIEVE your BUSINESS OBJECTIVES.
Building profile
Spear can help build your profile through media, business networks, social media, government or word of mouth.
perfecting your message
We will help you perfect your message to get the desired outcome, whether you are communicating within your organisation or to wide and diverse networks.
through turbulent times
Spear can help carefully manage your reputation in turbulent times. Handling PR when things go wrong is essential for maintaining trust when you are on top of your game.
Stakeholder mapping
Working with you, Spear can map who is important to you and how best to access them. We can help you find ways to best understand them so that, working together, you and your stakeholders achieve beneficial outcomes.
strategic positioning
Sometimes it's as simple as tweaking how you are being represented to ensure you or your organisation are perfectly positioned for what you want to achieve. We can help you assess and enhance this.
Let's talk
We can meet your PR and corporate affairs needs and would love to hear from you.
“Let us help you be effortlessly excellent”
OUT + ABOUT
outdoors . Equality . Connectivity . Fun
outdoors
EQUALITY
CONNECTIVITY
FUN
People
Ruth Lavelle-treacy
Ruth, a South African, built her career in London, initially as a financial journalist and then as a media relations specialist, working for global financial institutions BNP Paribas, Lehman Brothers, Nomura and HSBC.
In 2009, Ruth moved to New Zealand, where she continued to work in public relations and government relations across multiple sectors, including education, primary industries, natural resources and legal.
In 2017, with three young boys and in an effort to maintain a balance between work and family, Ruth set up boutique PR and corporate affairs firm, Assegai.
In 2019, after listening closely to client and stakeholder feedback, Ruth chose to rename from Assegai (a spear used in southern Africa) to Spear.
Spear retains the origins of the organisation’s ethos: public relations and corporate affairs executed with purpose and precision, delivering the desired impact for clients where it matters most.
Ruth would love the opportunity to work with individuals and organisations whose visions inspire. She looks forward to hearing from you. To find out more about Ruth have a look here on LinkedIn.
NETWORK
Lucy ANBALAGAN
Lucy is a Marlborough native, but a Wellingtonian at heart. Growing up on a cherry orchard in rural New Zealand has instilled in her a deep appreciation for New Zealand's primary industries, a love of green spaces, and the importance of a hard day’s work. Moving to Wellington was an easy decision as the city combines all of Lucy’s loves: world-class coffee, wine and food, with a side of football.
Originally completing a Bachelor Degree in Psychology from University of Otago, Lucy went on to study business communication at Massey University to help her move towards her passion for working in PR. Another industry which is close to her heart is the specialty coffee industry. Lucy’s husband is a specialty coffee producer in Rwanda, and the two of them spend time there each year.
Lucy is a Communications Assistant at Spear, and believe that content is key, and should be understandable and accessible for everyone.
Leeanne Duncan
I am a freelance writer with a background in broadcast journalism and television production, and a focus on plain English and digital content. I write regularly for NZ Life and Leisure and have written for many and varied general media and industry trade publications, including NZ House & Garden, Stuff, North and South, and NZ Logger. I am also a script-writing and voice-over specialist. After 25 years making my living through words, meeting people and bringing their stories and their works to life continues to drive me. I love the challenge of capturing a person’s or a business’ voice, delivering a product that hits the mark, whether on the page, a website, or in a marketing campaign.
Amanda MALLETT
Design consultant for Spear. I have worked as a senior designer/art director in NZ and the UK for both local and global brands in the public, corporate and retail sectors; as a designer for advertising and design agencies, in-house and also for two global publishing houses. Experience includes designing and managing social media accounts and websites for corporations and e-commerce.
AM Creative has a wide range of clients and experience across many categories of industry: Healthcare, Finance, PR, Education, Publishing, Fashion, Lifestyle, Property, Food and Hospitality, Sport, Not For Profit, Government and Council.
It is always a pleasure to work with Ruth; she has a positive approach, a wealth of knowledge, and so much experience as a PR consultant.
CONTACT US
We would love to hear from you ...